籌備錯誤的方式

Posted on張貼在 November 26, 200911月26日,2009年||Category:類別: Branding品牌

Are you in need of a new and revitalized brand? 你需要一個新的、被注入新的活力的品牌嗎?If so, you are not alone. 如果是這樣,你并不孤單。Yesterday we talked about昨天我們談了rebranding the right way籌備的正確方法. 。Many businesses from tiny boutiques to multinational corporations are re-doing their brands to remain relevant to savvy, modern UK consumers. 從微小的精品店,許多企業在跨國公司重新做自己的品牌,保持有關的悟性,現代英國消費者。By learning from the mistakes of others, you can make it through the rebranding process with no pain and all gain. 通過學習從別人的錯誤中吸取教訓,你可以使它通過籌備過程中沒有痛苦和所有的增益。Here are a few of the most common and most avoidable branding mistakes.這里有幾個最普遍和最可避免品牌的錯誤。

Being inconsistent.不太協調。Every part of your business should add up to the cohesive whole that is your brand. 你的每一部分的株洲飯店VI設計業務應該在整體那是你的株洲酒店品牌設計。If something doesn’t fit, now is the time to change it. 如果事情不太合適,現在是時候去改變它。Inconsistencies are often perceived as dishonesty or unprofessionalism, especially in the UK and European market, so make sure every piece fits neatly into your branding puzzle. 矛盾是經常被看作是不誠實的行為或unprofessionalism,特別是在英國和歐洲市場的,所以請確保每一件正好放進你的商標的謎團。From font to logo to signage to letterhead, all elements should be recognizable as belonging to your business.從字體logo標牌,對所有的元素應該信頭,屬于你的生意可辨認。

Underestimating your current brand.低估了你的當前的株洲飯店VI設計品牌。While many small business owners are tempted to completely overhaul their existing brand, this kind of drastic change is rarely called for. 雖然許多小業主則傾向于完全檢查其現有的品牌,這種巨大的變化是絕無僅有的呼吁。In most cases, there are several good points to your current brand, as well as an existing following in your community. 在大多數情況下,有很多好點到你當前的品牌,以及現有的證明在你的社區里呼吁。There is no need to lose either. 沒有必要丟失或者。Evaluate your評估你的brand品牌carefully with a professional to determine what elements of your brand are worth keeping and which need replaced as soon as possible. 認真地與一個專業,以確定哪些元素,你的品牌是值得保留,哪些需要盡快更換。In most cases, a few small changes are all that is needed to find new relevance and success.在大多數情況下,一些小的變化都是需要找到新的關聯和成功。