深圳酒店VI設(shè)計(jì)科學(xué)博物館揭開未來的標(biāo)志

Posted on貼在 October 11, 201010月11日||Category:類別: UK Brand Logos英國商標(biāo)

The London Science Museum has for years used a logo that was simple, with the name in a plain lower case font and a mathematically inspired image to the right. 倫敦科學(xué)博物館多年來一直使用一個(gè)標(biāo)識(shí),很簡單,一個(gè)普通的名字小寫字體和圖片右側(cè)數(shù)學(xué)靈感。There is very little about the很少有關(guān)于logo design標(biāo)志設(shè)計(jì)that is original or memorable, which the museum felt might be to its detriment. 這是最初的感覺令人難忘,可能是其博物館的害處。To solve this problem, the museum recently introduced a new logo, one that has a strong sense of personality, a futuristic sensibility, and even a mild dose of controversy.要解決這個(gè)問題,這個(gè)博物館最近推出了一個(gè)新的標(biāo)志,一個(gè)有著很強(qiáng)的個(gè)性,未來感性,甚至一個(gè)溫和的劑量的爭議。

This logo design is not an end unto itself, but an integral part of a fresh new identity. 這個(gè)標(biāo)志設(shè)計(jì)不是一個(gè)結(jié)束對本身,而是一個(gè)不可分割的一部分,一個(gè)新的身份。Gone is the clean, corporate image of yesteryear; the new logo features the name of the museum written in a solid block of squarely shaped, space age print. 經(jīng)過清洗、企業(yè)形象,那么;新商標(biāo)的名字寫在一個(gè)博物館固體塊狀的成型,太空時(shí)代的直接打印深圳酒店VI設(shè)計(jì)。This print is repeated in advertisements and throughout the museum, with the intention of making it a recognizable piece of the museum.這張照片是在廣告重復(fù)和整個(gè)博物館,目的是使一個(gè)可辨認(rèn)的塊博物館。

Several people have complained that the new font is a little hard to read, but this may be part of its message. 一些人抱怨新字體是一個(gè)小小的很難理解,但這可能是其信息的一部分。The idea has been introduced that, like this typeface, science often needs ‘decoding’. 公司的理念一直是介紹,這樣字體,科學(xué)往往需要“解碼”。The purpose of the museum is not to tell people how to think, but to decode science and let visitors make their own theories. 博物館的目的不是要告訴人們?nèi)绾嗡伎?但解碼科學(xué)和讓觀眾使他們自己的理論。While some balk at the new logo design, others find it refreshingly different.雖然有些不惜新標(biāo)識(shí)語設(shè)計(jì),別人發(fā)現(xiàn)它令人耳目一新不同。