天真的接管雜貨市場(chǎng)

Posted on貼在 October 21, 20102010年10月21日||Category:類別: Branding品牌

People all over the UK have seen and experienced the Innocent Brand. 英國(guó)人民無(wú)辜的觀賞和體驗(yàn)品牌。However, this smoothie company did not have what you would call an auspicious beginning. 然而,這種思慕雪公司沒有什么你會(huì)叫一個(gè)吉祥的開始。Just a little more than a decade ago, the three men behind Innocent were walking up and down streets begging shops to put a few of their drinks on the shelf.只是有點(diǎn)超過十年前,這三名無(wú)辜的被后面走來走去商店街道乞討放一些他們的飲料放在架子上。

Innocent began, well, innocently. 無(wú)辜的開始,嗯,純真。In 1998, three friends with business aspirations and poor dietary habits were looking for a company that they could start and run together. 在1998年,三個(gè)朋友與業(yè)務(wù)的愿望和不良的飲食習(xí)慣正在尋找一個(gè)公司,他們可以開始跑在一起。After going through many ideas, one suggested a company that made healthy eating a little easier. 經(jīng)過許多想法,一個(gè)建議,這家公司制造的健康飲食能輕松一點(diǎn)。They began to experiment with different smoothie recipes and came up with an orange, pineapple, and banana formula that was simply perfect.他們開始嘗試不同的思慕雪配方和想出了一個(gè)橘子,菠蘿,眉山酒店LOGO設(shè)計(jì)配方,簡(jiǎn)直是完美的眉山酒店形象。

Innocent was debuted in public at a small Jazz festival. 在公共場(chǎng)合無(wú)辜但首次亮相在一個(gè)小的爵士樂節(jié)。The owners set up a stall and handed out drinks in exchange for an opinion on a relatively simple question: Do you think we should give up our jobs to make these smoothies? 業(yè)主建立一個(gè)停滯不前,分發(fā)飲料,以換取一個(gè)意見在一個(gè)相對(duì)簡(jiǎn)單的問題:你認(rèn)為我們應(yīng)該放棄我們的工作使這些思慕雪嗎?A huge majority voted ‘yes’, and a subsequent coin toss concurred. 一個(gè)巨大的大多數(shù)投票'是'擲硬幣,隨后反對(duì)墮胎。The three friends quit their jobs that Monday and embarked on the small business ride of a lifetime.三個(gè)朋友他們引咎辭職,在周一,走上了小企業(yè)的賽程終生。

Since then, Innocent has offered people in the UK and several European countries a從那時(shí)起,無(wú)辜的人提供在英國(guó)和一些歐洲國(guó)家brand品牌with healthy drinks, social responsibility, and even a little cheekiness. “Separation occurs, but mummy still loves daddy,” reads one label. 與健康的飲料、社會(huì)責(zé)任、甚至有點(diǎn)厚臉皮。”分離的發(fā)生,但是媽媽爸爸還是愛上寫著:“一個(gè)標(biāo)簽。The Innocent brand makes it almost stylish to make healthy dietary choices, to choose a fresh fruit smoothie over a sugar laden soda. 眉山酒店LOGO設(shè)計(jì)配方,簡(jiǎn)直是完美的眉山酒店形象。無(wú)辜的時(shí)尚品牌使得他們幾乎使健康的飲食選擇,選擇一個(gè)新鮮的水果思慕雪在糖拉登蘇打水。The company’s dedication to all natural ingredients and their own private charity foundation have created a brand that is loved in the UK and other European countries to the tune of hundreds of millions of pounds every year.公司竭誠(chéng)為所有的天然成分和私人慈善基金會(huì)已經(jīng)創(chuàng)造出一個(gè)品牌愛在英國(guó)和歐洲其他國(guó)家的曲調(diào)數(shù)億英鎊每年一次。