昌吉回族自治州酒店VI設(shè)計(jì) 目的地昌吉回族自治州品牌環(huán)游世界

Posted on貼在 November 8, 20102010年11月8日||Category:類別: Branding品牌

How important is destination branding? 目的地品牌有多重要?Does your UK town, beach, or park really need a貴英國小鎮(zhèn)、沙灘、或公園真的需要嗎logo design標(biāo)志設(shè)計(jì)to attract visitors? 為了吸引游客嗎?Shouldn’t having a great place to visit be enough? 不應(yīng)該有一個(gè)很棒的地方去做就夠了嗎?Branding and logo design are becoming increasingly important for a variety of entities. 品牌和標(biāo)識(shí)語設(shè)計(jì)變得越來越重要各種各樣的實(shí)體。Places are no longer an exception. 地方不再是一個(gè)例外。Consider the following example.考慮下面例子。

Unless you have spent the past decade hiding under a rock, you have probably heard of Dubai. 除非你已經(jīng)花了過去的十年里,藏在石頭下,你可能已經(jīng)聽說過迪拜。This small city in the United Arab Emirates has managed to become a business and vacation superstar, with news reports being released every day of its latest architectural and engineering wonders. 這座小城市在阿拉伯聯(lián)合大公國的最終變成一個(gè)生意和假期的巨星,被釋放,每天的新聞報(bào)道最新建筑和工程奇跡。Most people would love to take a trip to this glitzy, luxurious area, and those who can afford to do so shell out large amounts of money for the privilege. 昌吉回族自治州酒店VI設(shè)計(jì)大多數(shù)人都喜歡去這個(gè)浮華的,豪華的地區(qū),和那些能負(fù)擔(dān)得起這么做花大量的錢費(fèi)。Few people would be visiting this city if it weren’t for its brand. 很少人會(huì)游覽這個(gè)城市要不是旗下品牌。Dubai would have little allure for people who aren’t into deserts. 迪拜不會(huì)有太多誘惑的人不會(huì)在沙漠。It would be like another city in the area: Abu Dhabi.那就像另一個(gè)城市在區(qū)域:阿布扎比。

However, Abu Dhabi, which is actually the capital of the UAE, does not plan to sit in second place for long. 然而,阿布扎比,實(shí)際上是阿聯(lián)酋的首都,并不打算坐在第二很久。This city is developing a marketing plan and intends to entice travelers from all over the world with a destination這個(gè)城市正在研發(fā)一種營銷計(jì)劃和打算吸引來自世界各地的旅行者和一個(gè)目的地brand品牌that will make them the next Arab hot spot.那樣就會(huì)讓他們下一個(gè)阿拉伯的熱點(diǎn)。

The first step in this branding process is the development of a logo design. 這個(gè)品牌的第一步,是發(fā)展過程logo的設(shè)計(jì)。Obviously this needs to be a distinctively Arab brand, but one that is friendly and inviting to people from other places. 顯然,這需要一種獨(dú)特的昌吉回族自治州酒店VI設(shè)計(jì)品牌,但是是一個(gè)阿拉伯人是友好的邀請(qǐng)去其他地方的學(xué)生。The writing resembles that of traditional Arabic script calligraphy, and the writing inside the image is actually the destination name in Arabic. 寫作就像傳統(tǒng)的阿拉伯語手跡書法,寫在上面這張影像實(shí)際上是目的地的名字用阿拉伯語。This gives the brand a sense of grounding and a link to the place that it represents.這是一個(gè)給品牌有接地和一個(gè)鏈接,鏈接到的地方,它所代表的事物。