深圳酒店VI設(shè)計(jì)How can a technology store be made female-friendly? 如何能儲(chǔ)存作技術(shù)不如嗎?This Birmingham location is smaller, with a boutique feeling and a plain text這位置越小,與伯明翰的感覺和一家純文本logo design標(biāo)志設(shè)計(jì)that combine for an upscale flavour. 結(jié)合一個(gè)高檔的味道。Black will sell many of the same items offered at sister—or rather, brother—brands Currys and PC World, but also carry several of its own ranges. 黑色可以賣許多相同的項(xiàng)目提供sister-or相反,brother-brands Currys和電腦世界,但也有幾個(gè)自己的范圍內(nèi)。The store itself is more design driven than product driven, basically offering style over substance.這家商店本身更設(shè)計(jì)驅(qū)動(dòng)驅(qū)動(dòng),深圳酒店VI設(shè)計(jì)主要提供比產(chǎn)品風(fēng)格在物質(zhì)。

Although the logo design is separate from any others operated by Dixons Retail, it has the names of Currys and PC World in the lower right hand corner. 雖然標(biāo)識(shí)語設(shè)計(jì)是分開的,從操作的任何其他Dixons零售,所以的名字Currys和電腦世界在右下角。While linking the various UK stores may be beneficial to the company as a whole, it could prove to be a hindrance in appealing to Black’s target market. 當(dāng)連接不同的英國(guó)商店會(huì)有益于公司作為一個(gè)整體,它可能是一個(gè)障礙吸引布萊克的目標(biāo)市場(chǎng)。Women may avoid the store simply because of its association with Currys and PC World.女人可以避免商店僅僅因?yàn)樗cCurrys協(xié)會(huì)和PC的世界。

Dixons has struggled to market itself and create a cohesive brand despite having several very different retail establishments that appeal to a variety of markets. 深圳酒店VI設(shè)計(jì)一直努力Dixons市場(chǎng)本身,創(chuàng)造一個(gè)連貫的品牌有幾個(gè)非常不同,盡管零售業(yè),吸引更多的各種各樣的市場(chǎng)。Although the overarching goal is to reach higher end technology shoppers, but this is a very broad customer base. 雖然首要目標(biāo)是達(dá)到高端,技術(shù),但這是一個(gè)顧客非常廣泛的客戶基礎(chǔ)。Dixons has experimented with offering different levels of service as well as partnering with Star Wars for advertisements and in store events. Dixons試驗(yàn)提供了不同層次的服務(wù)以及通過與《星球大戰(zhàn)》廣告和儲(chǔ)存的事件。This quarter has been more successful than the past several, so the shift just might be working.這個(gè)季度比過去更成功了幾句,所以改變就可能是工作。

The new store is intended to be a trial for the concept as well as a testing ground for strategies and products to be introduced in other stores. 這家新商店的目的是為這個(gè)概念是一個(gè)試驗(yàn)以及對(duì)策略和產(chǎn)品試驗(yàn)基地介紹其他的商店。If all goes well you just might see a Black opening in your own area—or at least a more stylish and sophisticated edge to your local PC World or Currys.如果一切順利的話,你就會(huì)看到一個(gè)黑色的開放在你自己的area-or至少一個(gè)更時(shí)尚和復(fù)雜到你的本地電腦世界邊緣或Currys。