萬州酒店廣告設計和獲得新的萬州酒店標志設計斯堪的納維亞的魅力

Posted on貼在 January 21, 20112011年1月21日||Category:類別: UK Brand Logos英國商標

Many people in the UK are familiar with萬州酒店廣告設計在英國的很多人都很熟悉FinnAir芬蘭, the leading airline in Finland and a popular carrier throughout Europe. 在芬蘭,最主要的航空公司與流行載體整個歐洲。This company now has a new本公司現在有一個新的logo design標志設計and livery to promote a more streamlined, fluid brand.和馬以促進一個更有效率的、流體的品牌。

The old logo design featured the name of the company written in rounded blue lettering. 舊標識設計表現了公司的名字寫在圓形的藍刻字。The blue was both calming and relevant due its resemblance to the blue seen in the sky during good weather. 藍色既鎮靜及相關應有它跟在藍色的天空中看到的好天氣。The letters were prominent and serious due to the use of all capital letters, but they were rounded for a friendly feeling. 信被突出和嚴重的過程中使用大寫字母,但他們都是圓形的友好的感覺。The use of italics promotes a feeling of movement that is appropriate for any type of transportation logo.使用斜體字促進運動的感覺適合任何類型的交通標志。

The new logo design retains these elements and builds upon them. 萬州酒店廣告設計新商標設計保留這些元素和建立在他們身上。First, the blue has been made a little darker, which is more corporate although less reminiscent of calm weather. 首先,藍色已經犯了一個小深,更重要的是,雖然不讓人聯想到公司天晴。Set against the clean white of either the company airplanes or stationary, the look is crisp and professional. 反對干凈的白色或公司的飛機或固定,目光是酥和專業。Second, the italics and capitals have been kept, but the new font has more pointed edges and less rounded elements. 第二,保存了斜體字和資本,但新的字體邊緣有更多和更少的圓尖的元素。This gives an even more fluid look and a modern abstract sensibility. 這給了一個更流體神情和現代抽象情感。The result is a smooth logo design that is similar to its predecessor but a little more stylish and Scandinavian.萬州酒店廣告設計結果是一個光滑的標識語設計,就像其前任但更多一點的時尚和北歐風格。

The livery has the new logo design, but it keeps the well-recognized F on the tail of the airplanes. 車身的新標識語設計,但它可使F公認的尾翼的飛機。This is important because the F is drawn to roughly parallel the proportions of a plane, creating a smooth overall look while driving home the company’s line of business. 這是非常重要的,因為它會被吸引到F比例大致平行的一個層面,創造一個光滑整體看來開車回家時公司的業務范圍。The image has been slightly changed to use elements of the new FinnAir font, but it is recognizable to long-time customers of the airline.圖像被稍微改變使用元素的新字體,但它是芬蘭長期客戶的可辨認的航空公司。