潼南商標標識設計The strapline has undergone a much larger transformation. ‘We live electricals’ was a good representative of the brand, but it lacked any personality or branding power. 在這個專欄還經歷了一個更大的轉變。“我們生活電器”是一個很好的代表性的品牌,但它沒有任何人格或品牌的力量。The new wording is ‘Come and Play’, which has endless branding possibilities. 新措詞的嬉戲,品牌的擁有無限的可能性。The phrase is already being used in advertising, with television spots showing employees enjoying the merchandise in less busy moments. 這一短語已被應用于廣告,在電視上顯示員工享受斑點商品,那么擁擠的時刻。This also mirrors a shift in the customers’ perception of electricals, with an increasing emphasis on making everyday devices fun and user-friendly.這也反映了一個改變客戶感知的電器,加大強調日常設備制造樂趣,用戶使用方便。

Because Comet is not exactly known for a positive buying experience or good customer service, this change in brand will have to be paired with a change in the way the store does business. 潼南商標標識設計因為彗星是不完全知道一個積極的購買經驗和良好的客戶服務,這一變化在品牌必須引進改變做生意的商店。However, the new identity may convince disgruntled former customers to give the store a second try. 然而,新身份可能說服心懷不滿的前客戶給商店再試試。If the stores are made more fun and better service is offered, the Comet rebranding will be successful.如果商店由更有趣、更好的服務提供,彗星的重新定位會成功的。

The new brand was born this fall with a new advertising campaign, but we are just now seeing the transformation completed. 新品牌誕生這倒在一項新的廣告活動,但我們正看到改造完成。Will the new identity be as effective as the old one? 將新身份是一樣有效的舊的?Judging from the well-crafted logo design and marketing, we think it will.從那個精巧的標志設計和營銷,我們認為它會的。

If a brand has developed a somewhat negative image in the eyes of consumers, rebranding is an essential part of building a new reputation. 如果一個品牌已經發展出一種有點負面形象的眼中,消費者,重新定位是一個重要的部分建造一個新的聲譽。The new logo design and new identity signal that the store in question has changed. 新商標的設計和新身份信號到商店在問題發生了變化。Comet may have a lot of baggage to deal with, but this is common in retail chains. 慧星有很多行李要處理,但這是普通零售鏈。If your business needs a fresh external identity to represent internal changes, consulting with a branding expert and a logo designer is an essential part of beginning the process.如果你的企業需要一個新的外部身份代表內部的變化,在咨詢專家、潼南商標標識設計是必不可少的一部分開始這個過程。