秀山高爾夫設(shè)計(jì) 另一個(gè)新秀山品牌標(biāo)志設(shè)計(jì)為第五頻道

Posted on貼在 March 15, 20113月15日,||Category:類別: Logo Design News標(biāo)志設(shè)計(jì)的新聞

Channel Five is one of the more popular and also most-often-rebranded television channels in the UK. 第五頻道是一種更受歡迎,也most-often-rebranded電視頻道在英國(guó)。The UK英國(guó)logo design秀山高爾夫設(shè)計(jì)標(biāo)志設(shè)計(jì)was launched in 1997—by the Spice Girls, no less—and proceeded to shed its tacky image with a series of rebrands and UK logo design changes. 發(fā)起于1997年—辣妹,沒(méi)有l(wèi)ess-and開(kāi)始擺脫俗氣形象與一系列的rebrands和英國(guó)標(biāo)志設(shè)計(jì)的變化。The channel has now changed its logo design once again, for the third time in the past decade.現(xiàn)在已經(jīng)改變了它的頻道標(biāo)志設(shè)計(jì)再一次,第三次在過(guò)去的十年。

Television channels tend to rebrand and change logo designs more often than other businesses, although few as often as Channel Five. 秀山高爾夫設(shè)計(jì)電視頻道傾向于將和改變標(biāo)志設(shè)計(jì)越來(lái)越多其他業(yè)務(wù),雖然很少常第五頻道。This is due to the unique needs of television. 這是由于電視的獨(dú)特需求。The programmes are constantly changing, as are viewer preferences, and it makes sense to modify your這個(gè)項(xiàng)目是不斷變化的,觀眾的喜好,修改你的是有道理的brand品牌to represent your products and your audience.代表你的產(chǎn)品和你的聽(tīng)眾。

The new logo design, however, has not met with much fanfare. 新標(biāo)識(shí)語(yǔ)設(shè)計(jì),然而,并沒(méi)有達(dá)到做多。We see the same circle shape, which is commonly used in television, but in a red colour rather than the former youthful orange. 我們看到同樣的圓圈的形狀,也就是一般用于電視,但在一個(gè)紅色,而不是以前的青春是橙色的。It’s hard to understand why a change of colour was needed, especially as the orange gave a youthful and somewhat unique feeling to the channel.很難理解為什么需要改變顏色,特別是年輕的、在一定程度上橙色給獨(dú)特的感覺(jué)的隧道。

Instead of the word “Five”, the new logo features the full name of the channel. 而不是“五”這個(gè)詞,新商標(biāo)的全稱通道。We rather liked the “Five”—it set the channel apart from competitors such as Channel 4 and had an interesting font that was used well in on-air animations promoting the channel. 我們寧愿喜歡“五”-設(shè)置頻道除了競(jìng)爭(zhēng)者如第4頻道和字體,度過(guò)了一個(gè)有趣的應(yīng)用于在促進(jìn)頻道。動(dòng)畫(huà)The new font is Helvetica, which is a little over-used both in logo design and in the television industry. 新字體Helvetica,這是一個(gè)小擁擠都在標(biāo)識(shí)語(yǔ)設(shè)計(jì)和在電視產(chǎn)業(yè)。The addition of the word “Channel” also seems a little gratuitous; people watching television know that they are viewing a channel.再加上另外的詞:“渠道”也似乎有點(diǎn)無(wú)償?shù)?人們看電視知道他們正在瀏覽一個(gè)頻道。