上海酒店VI設(shè)計(jì)在上海酒店建設(shè)中的重要性
很對(duì)上海酒店開(kāi)發(fā)商,在籌備一家新的酒店的時(shí)候,更多的在考慮是怎樣選擇地址,怎樣做好建筑裝飾,以為酒店VI設(shè)計(jì),不是很關(guān)鍵,可有可無(wú),以為做個(gè)店標(biāo),就萬(wàn)事情大吉。
其實(shí),在我們認(rèn)為比較成功的上海酒店中,象7天,應(yīng)該在上海酒店VI系統(tǒng),即視覺(jué)識(shí)別系統(tǒng),是做的比較成功的。
一個(gè)商旅客戶(hù),到一個(gè)陌生的城市,住宿是第一件大事,在腦子還是一片空白的時(shí)候,突然想起那間在坐車(chē)的時(shí)候,隨處可見(jiàn)的,那有著黃色外墻的建筑,那就是7天快捷酒店了。以后住過(guò)幾次,慢慢的認(rèn)識(shí)到,不管網(wǎng)絡(luò)訂房,還是房間布置,還是比較合適現(xiàn)代商旅客戶(hù),方便,快捷,干凈,簡(jiǎn)單,有現(xiàn)代感的要求。
所以,每個(gè)新的酒店的誕生,首先要進(jìn)行形象系統(tǒng)的定位,就是我們經(jīng)常說(shuō)的上海酒店VI設(shè)計(jì)定位,然后根據(jù)自己的經(jīng)營(yíng)酒店級(jí)別,進(jìn)行相應(yīng)的上海酒店VI設(shè)計(jì),其實(shí)不同級(jí)別的酒店,酒店VI設(shè)計(jì)的定位和具體細(xì)化,又有所不同,酒店的開(kāi)發(fā)建設(shè)與深圳的酒店建設(shè)計(jì)的重要性區(qū)別就是如些的了,下回再祥細(xì)介紹具體的情況。
About the hotel VI design in the hotel, the importance of the construction
The hotel is in preparation for a new developer, the hotel, and more in considering how to choice the address is, how to make building decoration, thought the hotel, not very key VI design, dispensable, think to do a shop, all good luck in the standard thing.
In fact, we think more successful in the hotel, like 7 days, should be in the hotel VI system, namely visual identity system, is the comparison of success. Do
A business customers, to a new city, housing is the first important thing, in the brain or a blank of time, suddenly remind of the bus, in between the ubiquitous, that has a yellow wall construction, it is 7 days fast hotel. Later, a few live slowly realize, no matter room reservation, or network, or more appropriate modern business customers, convenient, quick, clean, simple, have contemporary feeling requirements.
So, each new hotel of the birth of the first image system to the orientation, is that we have always said the hotel VI design positioning, then according to their business hotel level, for the corresponding hotel VI design, in fact different levels of the hotel, the hotel VI design orientation and specific refinement, and different, hotel development construction and the construction of the project hotel shenzhen importance is the difference of the next time, such as some more auspicious fine to introduce the situation.
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