什么時候可以有新的品牌？ 每一個品牌是否擁有自己的故事嗎？ 什么作用發揮設計的領導在創建品牌的故事和故事時，也成為品牌神話？ 我們變得太重視品牌或品牌呢？ 有品牌推動我們的文化演變或下放？ 時，如果以往的故事嗎？ 已成為替代品牌的延伸我們是誰？
本次會議將討論的挑釁性的品牌專題新聞，故事，神話，并提供各種各樣的見解，以挑戰或支持我們的概念，品牌和我們的作用發揮他們的創造，其產生神話或鐵板一塊的比例，或者他們的消亡。
眾多品牌燈具從領域的設計，新聞，文化，教育，和營銷將提供其獨特的見解和觀點。目標這次會議將是挑戰現狀，推動超出了我們的先入為主的概念什么品牌以及如何設計的形狀這些概念。 發言者將努力沉思，智慧，創造性地解決如何提供品牌的意義和價值的那些誰有意或無意地吸收并加以解釋。
演講
經驗神話，魔術隊的奇跡夸銀行
 雷戴維斯， 首席執行官，夸銀行
 史蒂夫麥考蓮， 創意總監，奇巴設計
羊群和流量：如何閱讀動態消費品味和偏好
格蘭特麥克拉肯， 兼職教授，麥吉爾大學
特色課程
巨大變化
布魯斯茂， 主席和創意總監，布魯斯茂設計公司
透視藍圖
克里斯托弗愛爾蘭， 首席執行官， Cheskin
莎拉Zuberec ， 總的用戶體驗，移動設備產品集團，微軟公司
在全球市場上，沒有地方像家
肯Delor ，主席， Delor
瑪莎鮑曼，執行副總裁，市場營銷， Delor
不斷發展的一個圖標品牌
拉里Bloomenkranz ，副總統， UPS全球品牌管理及廣告中， UPS
點火的品牌通過組織變革
馬丁基爾克， 企業形象經理，全球品牌管理集團，卡特彼勒
解構視覺特性，建設品牌
杰里Kuyper ， 高級合伙人，利平科特默瑟
建立全球領導品牌的設計：四個永恒的教訓，企業必須學會為了實現其領導的全球性品牌
杰里Kathman ，總裁兼首席執行官利比Perszyk Kathman
心靈的意義：一個經理的實地指南，以東西事項... 遺傳學特性，文化和更多
珍妮特漢納， 副總裁，品牌戰略，斯賓塞Francey彼得斯公司 。
When can I have a new brand? Each brand has its own story? Play the role of design leadership to create a brand story and the story has also become a brand myth? We have become too much attention to the brand or the brand? Brand to promote our cultural evolution or devolution? When, if the story? Has become an alternative brand extension of who we are?
The meeting will discuss the brand of provocative topics news, stories, myths, and offers a variety of opinions, to challenge or support for our concept, brand and our role play their creation, generated the myth of monolithic proportion of their demise.
Many brand lamps from the field of design, journalism, culture, education, and marketing will provide unique insights and perspectives. The goal of this conference will challenge the status quo, to promote beyond our preconceived notions of what brand and how to design the shape of these concepts. The speakers will work to meditation, wisdom, and creative solutions to how to provide the brand's meaning and value to those who intentionally or unintentionally, to absorb and explain.
Lecture
Experience the myth of Orlando's miracle boast Bank
 Leidaiweisi, CEO, boast Bank
 Steve McCallion, creative director, Ziba Design
Flock and flow: how to read the dynamic consumer tastes and preferences
Grant McCracken, part-time professor at McGill University
Featured Course
Tremendous changes
Of cloth Lu Simao, President and creative director the cloth Lu Simao design company
Perspective blueprint
Christopher Ireland, CEO, Cheskin
Sarah Zuberec the total user experience, mobile devices product group, Microsoft
In the global market, there is no place like home
Ken Delor, President, Delor
Martha Bowman, Executive Vice President, Marketing, Delor
The continuous development of an icon brand
Larry Bloomenkranz, Vice President, UPS global brand management and advertising, UPS
Ignition of the brand through organizational change
Martin Gierke, corporate image manager, Global Brand Management Group, Caterpillar
Deconstruction of the visual characteristics, building brand
Jerry Kuyper, Senior Partner, Lee Lippincott Mercer
Establishment of a global leading brand design: four timeless lesson, businesses must learn in order to achieve global brand leadership
Jerry Kathman, president and CEO of Libby Perszyk Kathman,
The significance of the mind: a manager's field guide to what matters ... genetic characteristics, culture and more
Jane Nitehanna, vice president, brand strategy, Spencer Francey Peters.