網(wǎng)絡(luò)營銷模式和傳統(tǒng)營銷模式的異同：
    2009年9月，一封封E-mail被發(fā)送到“7天會”會員的郵箱里，其主題是“金秋10月入住7天連鎖酒店，享三重厚禮”，郵件正文中更是有著“禮品瘋狂送”、“價(jià)值200萬”的誘人字眼。“7天會"為7天酒店的會員俱樂部，它推出了多項(xiàng)會員專享服務(wù)及會員積分獎勵計(jì)劃，擁有行業(yè)內(nèi)最為龐大的會員體系，會員超過300萬，消費(fèi)會員為100多萬。
    在經(jīng)濟(jì)型酒店業(yè)，通過攜程、藝龍等網(wǎng)站進(jìn)行推廣是許多酒店習(xí)以為常的做法。但7天酒店擺脫了對中介代理的依賴，7天酒店自2005年創(chuàng)辦依賴，采取會員制營銷和自主開發(fā)電子商務(wù)進(jìn)行推廣，直接面向消費(fèi)者，避開代理商，不僅大大節(jié)省了分銷成本，而且擁有了一個龐大的忠誠的客戶群體。7天酒店對會員實(shí)行一低價(jià)，在確保利潤的前提下，讓利給客戶，并通過電子商務(wù)系統(tǒng)，直接面向消費(fèi)者進(jìn)行營銷，縮短了服務(wù)流程，讓服務(wù)變得更加簡單，也更加規(guī)范。
    7天酒店電子商務(wù)營銷模式被稱之為“鼠標(biāo)+水泥”，即用電子技術(shù)、網(wǎng)絡(luò)技術(shù)武裝傳統(tǒng)酒店業(yè)，提升服務(wù)水準(zhǔn)。為此，7天酒店自主開發(fā)了一套基于IT信息技術(shù)的電子商務(wù)平臺，建立了國內(nèi)首家集互聯(lián)網(wǎng)絡(luò)、呼叫中心、短信、手機(jī)WAP及店務(wù)管理為一體的系統(tǒng)，具有即時(shí)預(yù)訂、確認(rèn)及支付功能，使消費(fèi)者無論何時(shí)何地都可以輕松、便捷地查詢、預(yù)訂房間。目前7天酒店是國內(nèi)酒店行業(yè)唯一能將網(wǎng)站和酒店數(shù)據(jù)庫完全對接的連鎖酒店，它可以提供四種預(yù)訂方式，包括網(wǎng)上預(yù)訂、熱線預(yù)訂、WAP預(yù)訂和短信預(yù)訂。此外，7天酒店還在一個平臺上構(gòu)建了酒店VI設(shè)計(jì)各個分支運(yùn)營體系，包括店務(wù)質(zhì)量控制、開發(fā)評估推進(jìn)、財(cái)務(wù)流動管理、工程采購、人力資源體系等等。
    7天酒店在網(wǎng)絡(luò)支付、網(wǎng)絡(luò)營銷等方面進(jìn)行了一系列的合作創(chuàng)新實(shí)踐。比如，和第三方在線支付平臺財(cái)付通合作，讓客人擁有安全而多樣的網(wǎng)上銀行支付渠道；和知名社區(qū)天涯、若鄰網(wǎng)合作，提供電子商務(wù)人口，讓客人體驗(yàn)酒店電子商務(wù)；和生活咨詢搜索平臺酷迅、口碑網(wǎng)、火車時(shí)刻查詢網(wǎng)站、飛友網(wǎng)，以及信用卡和個人理財(cái)產(chǎn)品推廣網(wǎng)站商諾公司合作，為客人帶來更為便捷和人性化的服務(wù)。通過跨領(lǐng)域、不僅給客人帶來最佳的服務(wù)體驗(yàn)，同時(shí)培育客人養(yǎng)成電子商務(wù)消費(fèi)習(xí)慣。
    統(tǒng)計(jì)數(shù)據(jù)表明，在7天酒店的總交易量中，有超過50%的預(yù)訂是通過網(wǎng)絡(luò)實(shí)現(xiàn)的。這一比例在所有經(jīng)濟(jì)型酒店中是最高的。隨著3G時(shí)代的到來，7天酒店又開通了手機(jī)短信預(yù)訂、手機(jī)WAP網(wǎng)上預(yù)訂，客人預(yù)訂房間更加便、快捷。以為熟練的會員只需15秒就可以完成訂房。目前7天酒店擁有300多家連鎖店。
   
  VI design of the similarities and differences between the hotel Internet marketing and hotel!
The difference between network marketing model and the traditional marketing model:
    In September 2009, the closure of an E-mail is sent to the 7 days will be members of the mailbox, whose theme is "autumn stay at the 7 Days Inn in October, enjoy the triple gift" in the message body has a "gift crazy to send 2 million "value"

Seductive words. 7 days 7 days hotel members of the club, it introduced a number of member benefits and membership reward points program, has the largest membership system in the industry, more than 3 million members, more than 100 million consumer members.
    In the economy hotel industry, through Ctrip, eLong website to promote the practice of many hotels take for granted. 7 days hotel to get rid of the dependence of the intermediary agent, seven days hotel since it was founded in 2005 rely on to take membership marketing and self-development

E-business to promote, directly to consumers, to avoid the agents, not only significant savings in distribution costs, but also has a large loyal customer base. 7 days hotel members to implement a low-cost, under the premise of ensuring profits, profit to

Customers, and through e-commerce systems, direct to consumer marketing, shortening the service process, so that the service easier, more standardized.
    7 days hotel e-commerce marketing model has been called the "mouse + cement", which uses electronic technology, network technology, armed the traditional hotel industry to improve service standards. To this end, seven days hotel is independently developed a set of IT-based IT e-commerce platform

Set up the first set of the Internet, call center, SMS, mobile WAP and shop management system as a whole, with instant booking confirmation and payment functions, so that consumers whenever and wherever they can easily, quickly and easily query , book a room

. 7 Days Inn hotel chains only be able to site the domestic hotel industry and hotel database completely docked, it can provide four kinds of order, including online booking, booking hotline, the WAP booking and SMS booking. In addition, the seven days the hotel was still a

VI of the hotel is built on a platform to design the various branches of the operating system, including the shop quality control, promote the development of assessment and financial flow management, engineering, procurement, human resources system.
    7 days hotel online payment, network marketing, and so a series of collaborative innovation practices. For example, third-party online payment platform TenPay cooperation, so that guests have a safe and a variety of online banking to pay channels; and well-known communities End of the World

, The neighbor network, providing e-commerce population, allowing guests to experience the hotel e-commerce; website inquiries and life consultation search platform to cool rapidly, word of mouth network, train times, flying Friends Network, as well as credit cards and personal finance products to promote the website provider Solutia Inc. co-

For a more convenient and personalized service for guests. Through cross-cutting, not only to the guests the best service experience, while fostering the guests to develop e-commerce spending habits.
    Statistics show that in the total trading volume in the seven days hotel, more than 50% of the booking through the network. This proportion is the highest in all the budget hotels. With the arrival of the 3G era, seven days hotel opened SMS booking

Phone WAP online booking, guests book a room more then, quick. That the skilled members in just 15 seconds you can complete the booking. 7 days hotel has more than 300 stores.