是什么因素影響了市場(chǎng)營(yíng)銷(xiāo)？酒店市場(chǎng)細(xì)分的含義和作用。
    酒店市場(chǎng)細(xì)分是指將一個(gè)錯(cuò)綜復(fù)雜的酒店異質(zhì)市場(chǎng)計(jì)劃分成若干個(gè)具有相同需求的亞市場(chǎng)，從而確定酒店目標(biāo)市場(chǎng)的活動(dòng)過(guò)程，它可以使酒店有效地分配和使用有限資源，進(jìn)行各種營(yíng)銷(xiāo)并向市場(chǎng)提供獨(dú)特的服務(wù)產(chǎn)品以及相關(guān)的酒店市場(chǎng)營(yíng)銷(xiāo)組合。
    酒店市場(chǎng)細(xì)分的作用：1）有利于酒店尋找市場(chǎng)機(jī)會(huì)；2）有利于酒店制定營(yíng)銷(xiāo)策略；3）有利于酒店制定靈活的競(jìng)爭(zhēng)策略；4）有利于酒店資源配置的優(yōu)化；5）有利于酒店自身管理的完善。
影響選擇目標(biāo)市場(chǎng)營(yíng)銷(xiāo)策略的主要因素：
   （1）酒店自身的實(shí)力條件。包括酒店的人、財(cái)、物、技術(shù)與信息資源、產(chǎn)品及營(yíng)銷(xiāo)組合設(shè)計(jì)能力、接待管理能力和促銷(xiāo)能力等。
   （2）酒店產(chǎn)品的特征。對(duì)于彼此之間性質(zhì)相似程度較高、替代性較強(qiáng)的產(chǎn)品，可在一定程度上采用無(wú)差異目標(biāo)市場(chǎng)策略；對(duì)于性質(zhì)差別較大的產(chǎn)品，則宜采用差異性或集中性目標(biāo)市場(chǎng)策略。
   （3）市場(chǎng)需求特征。對(duì)于需求異質(zhì)程度很大的產(chǎn)品市場(chǎng)，一般要采用差異性或集中性目標(biāo)市場(chǎng)策略；而對(duì)于同質(zhì)性較強(qiáng)的產(chǎn)品市場(chǎng)可以在一定程度上采用無(wú)差異目標(biāo)市場(chǎng)策略。
   （4）市場(chǎng)競(jìng)爭(zhēng)狀況。從競(jìng)爭(zhēng)格局考慮，如果旅游企業(yè)產(chǎn)品壟斷性強(qiáng)，競(jìng)爭(zhēng)者少或者弱，則可采用無(wú)差異目標(biāo)市場(chǎng)策略；如果競(jìng)爭(zhēng)者多或者強(qiáng)，則應(yīng)采用差異性或集中性目標(biāo)市場(chǎng)策略。
What factors affect marketing?The meaning and role of the hotel market segmentation.
    The hotel market segmentation is a complex heterogeneity of the hotel market plan is divided into several sub-markets have the same needs, in order to determine the course of activities of the hotel target market, it can make

Hotel efficient allocation and use of limited resources for a variety of marketing and to market unique products and related marketing mix.
    The role of the hotel market segments: 1) conducive to the hotel to look for market opportunities; 2) in favor of hotel marketing strategies; 3) conducive to the hotel to develop a flexible competitive strategy; 4) in favor of hotel

Optimization of resource allocation; 5) is conducive to improve the management of the hotel itself.
Influence the choice of the main factors for target marketing strategies:
   (1) the strength of the hotel's own conditions. Including hotels, financial, physical, technical and information resources, products and marketing mix design capabilities, hospitality management capabilities and promotional ability.
   (2) hotel characteristics of the product. Similar nature for each other a higher degree of strong alternative products, with no difference in the target market strategy to a certain extent; difference for nature than

Large product, it is desirable that the differences or concentration of the target market strategy.
   (3) characteristics of the market demand. Product market of the large degree of heterogeneity in the demand, the general difference or concentration of the target market strategy; and for homogeneity strong product market can

To some extent, no differences in the target market strategies.
   (4) competition in the market situation. Consider the monopoly of the tourist enterprise products, fewer competitors or weak, can be no difference in the target market strategy; if competitors or from the competitive landscape

Should be used differences in concentration of the target market strategy.