酒店產品要在什么情況下會受到客人們的需求購買？客人選擇酒店產品時考慮的因素：
1.酒店地理位置
    酒店地理位置指酒店與城市商務中心區、旅游景點、機場、車站的距離及周邊環境，是客人選擇酒店的主要因素。客人往往選擇交通方便，距離商務中心區、旅游景點近的酒店。在酒店環境上愿意選擇毗鄰城市著名景觀的酒店。這些酒店的產品價值比同類酒店產品價值更高，所以酒店選址是一項長期投資，決定了酒店的市場定位和消費結構。
2.酒店設施
    酒店設施包括酒店建筑、各類型客房及內部設施，各類別餐廳、商務中心、健體娛樂中心及內部設施。酒店設施是保證客人獲得良好體驗的重要物質基礎。客人對設施的要求與其消費能力相關：經濟型消費客人，要求酒店設施性能完好，衛生安全，方便其使用；標準型消費客人要求酒店設施比經濟型更齊全、舒適；享受型客人則注重設施的先進、獨特、豪華，以體現其尊貴的身份，滿足其享受的健身需求。
3.酒店服務
    酒店服務是酒店工作人員憑借自己的勞動來滿足客人某方面的需要，涉及服務內容、方式、態度、速度、效率、效果等。酒店服務是具有靈活性和針對性的，同級別同類型酒店，提供的服務可能千差萬別，所以服務是顧客區別酒店好壞的重要指標，是各酒店競爭的主要內容和主要手段。顧客對服務的要求很多，首先工作人員的服務態度要真誠熱情，其次服務要應答迅速，效率高，在者服務靈活有針對性，即提供人性化、個性化服務。
4.酒店氣氛
    酒店氣氛是指酒店整體氛圍給客人的一種感受。酒店氣氛具有無形性，營造良好的氣氛要從硬件和軟件兩方面著手。硬件包括裝潢、裝飾、布局，軟件包括工作人員的儀表、儀態、言行氣質、服務態度等。不同類型的客人喜歡的氣圍，則更能體現酒店的特點，贏得客人的贊譽，給客人精神上更大的滿足。
5.酒店形象
    酒店形象是指公眾對酒店產品的歷史、知名度、服務質量和信譽、建筑風格、服務質量等諸多因素的一致看法。客人在選擇新酒店時，首選社會形象好的酒店，好形象就是好產品與好服務的保證，樹立良好形象是酒店VI設計長久生存的關鍵。
6.酒店產品價格
    酒店產品價格是酒店產品價值的體現。顧客在不了解酒店產品的前提下會依據產品價格來判斷他將會得到怎樣的服務，價格低廉說明產品滿足的只有基本需求，價格昂貴說明產品會給客人的各方面感受都會是最好的。在消費了解酒店產品后，會在價格和價格之間進行衡量，看是物有所值、物超所值還是物無所值，最后決定是否再次光臨。所以酒店經營者要在價值與價格中間做好衡量。

Hotel under what circumstances will be subject to the needs of the guests to buy? Guests considerations in the choice of hotel products:
A. Hotel location
    The hotel location means the hotel and the city central business district, tourist attractions, airports, stations, distance and the surrounding environment, guests to choose the hotel. Guests often choose to facilitate the transportation, from the Central Business District, tourist attractions near the hotel. Willing to choose a hotel adjacent to the famous landscape of the city in a hotel environment. Product value of these hotels of higher value than comparable hotel products, hotel location is a long-term investment, decided the hotel's market positioning and consumption structure.
(2) Facilities
    Hotel facilities include a hotel building, rooms and internal facilities of various types, each of the categories, restaurant, business center, fitness and entertainment centers and internal facilities. The hotel facilities is an important material basis to ensure guests get a good experience. Guests the facilities and their spending power: economic consumption of the guests, the hotel facilities good performance, health and safety, to facilitate their use; standard consumer request more than the economy is complete, comfortable hotel facilities; enjoyment guests focus on facilities advanced, unique, luxury, and to reflect its distinguished identity and to meet the needs of their enjoyment of fitness.
Hotel services
    The hotel service is the hotel staff by virtue of their own labor to meet the needs of the guests involved in the content, manner, attitude, speed, efficiency, effect. Hotel services with the flexibility and focus, with the level of the same type of hotel, the services provided may vary, so the service is an important indicator of the customer the difference between the hotel is good or bad, is the main contents and means of the hotel competition. Customer service, first of all a warm and sincere service attitude of staff, followed by the service to answer quickly, high efficiency, flexible and targeted in those services, to provide user-friendly, personalized service.
(4) The hotel atmosphere
    The hotel atmosphere is the hotel overall atmosphere to the guests a feeling. The hotel atmosphere is invisible, and create a good atmosphere from the hardware and software aspects. Hardware, including decorating, decoration, layout, and software, including the staff of the instrument, posture, words and deeds temperament, and service attitude. Different types of guests like gas Wai, better reflect the characteristics of the hotel, has won the praise of the guests, the spirit of greater satisfaction to the guests.
5 The image of the hotel
    The image of the hotel is the unanimous view of the public on the history of the hotel product, reputation, service quality and reputation, architectural style, quality of service and so on many factors. Guests choose a new hotel, the preferred social image of a good hotel, good image is a good product and good service guarantee, establish a good image is the key to long-term viability of the hotel brand design.
6. Hotel prices
    The hotel price is the embodiment of the hotel product value. Customers do not understand the premise of the hotel product based on product prices to determine if he will get what kind of service, low-cost products to meet only basic needs, expensive product will give guests feelings will be the best. Consumer understanding of the hotel product, measured in terms of price and price, to see value for money, value for money, or are not value, and finally decide whether to come again. Hoteliers to do in the middle of the value and price measure.